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 PROGRESS
OVER PERFECTION 

We're all meat-covered skeletons on a rock that's hurtling through space.

Let's do our best.

 
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We strive to redefine communication into a framework where transparency bridges the gap between artificial and genuine concern for the environment—rooted in an ambition to reinstall consumer confidence by digging beneath surface-level messaging.

Through educational and immersive storytelling, we aim to encourage pro-environmental behaviors. Placing increased emphasis on collectivism over individualism to sense the power in unity and mutualism. We aim to create a safe space for both brands and consumers who value progress over perfection on their journey toward making more conscious choices. Sustainability is perceived as a journey, a means to an end rather than the end itself. We recognize that direction is more important than speed.

We are on a mission to tell stories and amplify actions that ignite a future where conscious choices become the baseline- The New Normal.

DNA

CULTIVATE ENVIRONMENTALISM

LISTEN TO UNDERSTAND

SEEK THE TRUTH

LEAD WITH COMPASSION

BURN THE EGO

AWAKEN CURIOSITY 

CHALLENGE ACCEPTED IDEAS

GATHER WITH INTENTION AND INCLUSION

ACTIVATE BEYOND SOCIAL

SUPPORT MARGINALIZED VOICES

PRACTICE INTENTIONAL MEDIA CONSUMPTION

ENABLE SELF-DETERMINATION

INVEST IN OUR MENTAL AND EMOTIONAL STATE

MOVE FORWARD

CO-EXIST

SEARCH INNER PATHS TO OUTER WORLDS

BE KIND!

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FOUNDERS

With European roots, Elina Montenegro's and Liz Breuer's lives have always been intertwined with nature. They joined forces over their shared desire to strengthen the value proposition of sustainable brands to let conscious consumerism take center stage. In 2020, they launched New Normal Bureau to bridge the gap between approachable and conscious solutions. Motivated by change and treating sustainability as the baseline, they are fusing their extensive marketing background with their love for creative expressions to forge the latter as an inclusive pathway for individuals and brands. 

 
ELINA

A cross-disciplinary marketer who’s spent the past decade working at agencies in New York and Stockholm in roles as Account Director, Brand Director, Marketing Strategist, and Social Media Director. She has vast experience in strategic planning, creative direction, and implementation of full-funnel marketing campaigns. She has made her mark with a range of global brands, from early-stage startups to Fortune 500 brands, including Nike, Airbnb, Kin Euphorics, Plenty AG, by Humankind, and more.  

 
LIZ

A multifaceted marketer who boasts a diverse background in New York and Luxembourg within fashion, digital media, wholesale, production, and e-commerce for brands such as Tod’s, The Row, The Coveteur, Olivia Palermo Inc., bybabba, and more. She’s specializing in marketing programs within the fields of social media, influencer marketing, experiential marketing, partnerships, and content production for value-driven companies.