New Normal Bureau is on a mission to merge purpose with progress through a thoughtful mix of communication strategies, evaluating each endeavor under the lens of sustainability.
New Normal Bureau is on a mission to merge purpose with progress through a thoughtful mix of communication strategies, evaluating each endeavor under the lens of sustainability.

PROGRESS
OVER PERFECTION
WE'RE ALL MEAT-COVERED SKELETONS ON A ROCK THAT'S HURTLING THROUGH SPACE. LET'S DO OUR BEST.
MISSION



We are on a mission to tell stories and amplify actions that ignite a future where conscious choices become the baseline- The New Normal.
We're focused on cultivating environmentalism and strengthening the value proposition of conscious brands through immersive, creative, and transparent communication.
We aim to create a safe space for both brands and consumers who value progress over perfection on their journey toward making more conscious choices.
"Sustainability" is perceived as a journey, a means to an end rather than the end itself. We recognize that direction is more important than speed.

CULTIVATING ENVIRONMENTALISM BY MERGING PURPOSE WITH PROGRESS

DNA
CULTIVATE ENVIRONMENTALISM
SEEK THE TRUTH
LEAD WITH COMPASSION
AWAKEN CURIOSITY
CHALLENGE ACCEPTED IDEAS
GATHER WITH INTENTION AND INCLUSION
BURN THE EGO
ACTIVATE BEYOND SOCIAL
CELEBRATE SELF-DETERMINATION
SUPPORT MARGINALIZED VOICES
PRACTICE INTENTIONAL MEDIA CONSUMPTION
INVEST IN OUR MENTAL AND EMOTIONAL HEALTH
SEARCH INNER PATHS TO OUTER WORLDS
MOVE FORWARD
CO-EXIST
BE KIND.

FOUNDERS
In 2020, Elina Montenegro and Liz Breuer launched New Normal Bureau to strengthen the value proposition of purpose-driven brands and cultivate environmentalism. Motivated by change and treating sustainability as the baseline, they are fusing their extensive marketing background with their love for creative expressions as an inclusive pathway for individuals and brands.

ELINA
🇸🇪 SWEDISH 📍 NEW YORK CITY
