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 PROGRESS
OVER PERFECTION 

WE'RE ALL MEAT-COVERED SKELETONS ON A ROCK THAT'S HURTLING THROUGH SPACE. LET'S DO OUR BEST.

 
MISSION

We are on a mission to tell stories and amplify actions that ignite a future where conscious choices become the baseline- The New Normal. 

 

We're focused on cultivating environmentalism and strengthening the value proposition of conscious brands through immersive, creative, and transparent communication. 

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We aim to create a safe space for both brands and consumers who value progress over perfection on their journey toward making more conscious choices. 

 

"Sustainability" is perceived as a journey, a means to an end rather than the end itself. We recognize that direction is more important than speed.

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CULTIVATING  ENVIRONMENTALISM  BY  MERGING  PURPOSE  WITH  PROGRESS

 DNA
 

CULTIVATE ENVIRONMENTALISM

SEEK THE TRUTH

LEAD WITH COMPASSION

AWAKEN CURIOSITY

CHALLENGE ACCEPTED IDEAS

GATHER WITH INTENTION AND INCLUSION 

BURN THE EGO

ACTIVATE BEYOND SOCIAL 

CELEBRATE SELF-DETERMINATION

SUPPORT MARGINALIZED VOICES

PRACTICE INTENTIONAL MEDIA CONSUMPTION

INVEST IN OUR MENTAL AND EMOTIONAL HEALTH

SEARCH INNER PATHS TO OUTER WORLDS 

MOVE FORWARD

CO-EXIST

BE KIND.

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FOUNDERS

In 2020, Elina Montenegro and Liz Breuer launched New Normal Bureau to strengthen the value proposition of purpose-driven brands and cultivate environmentalism. Motivated by change and treating sustainability as the baseline, they are fusing their extensive marketing background with their love for creative expressions as an inclusive pathway for individuals and brands. 

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 ELINA
 

🇸🇪 SWEDISH 📍 NEW YORK CITY
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 LIZ
 

🇱🇺 LUXEMBOURGISH 📍 NEW YORK CITY
A cross-disciplinary brand marketer who’s spent the past decade working at agencies in NYC and Stockholm in roles as Account Director, Brand Director, Marketing Strategist, and Social Media Director. She has vast experience in strategic planning, creative direction, and implementation of full-funnel integrated marketing campaigns. She has made her mark with a range of global brands, from early-stage startups to Fortune 500 brands, including Nike, Airbnb, Kin Euphorics, Plenty AG, by Humankind, and more.  
A multifaceted marketer who boasts a diverse background in New York and Luxembourg within fashion, digital media, wholesale, production, and e-commerce for brands such as Tod’s, The Row, The Coveteur, Olivia Palermo Inc., bybabba, and more. She’s specializing in marketing programs within the fields of social media, influencer marketing, experiential marketing, partnerships, and content production for value-driven companies.