PROGRESS
OVER
PERFECTION

We are on a mission to tell stories and amplify actions that ignite a future where conscious choices become the baseline: The New Normal. We strive to redefine communication into a framework where transparency bridges the gap between artificial and genuine concern for the environment—rooted in the mission to reinstall consumer confidence by digging beneath surface-level messaging.

Through inviting, educational, and inspiring communication, we aim to encourage pro-environmental behaviors. Placing increased emphasis on collectivism over individualism to sense the power in unity and mutualism. We aim to create a safe space for both brands and consumers that value progress over perfection on their journey towards making more conscious choices. Sustainability is perceived as a journey, a means to an end rather than the end itself. We recognize that the direction is more important than the speed.

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FOUNDERS

With European roots, Elina Montenegro and Liz Breuer's lives have always been intertwined with nature. They joined forces over their shared desire for leaving a positive and resilient mark on this world. They recognized that for consumer behavior to change, the value proposition towards sustainable options needs to be strengthened, which is exactly what they set out to do. 

In 2020, they launched New Normal Bureau to bridge the gap between approachable and conscious solutions that has the power to withstand the test of time. Motivated by change and treating sustainability as the baseline, they are fusing their extensive marketing background with their love for creative expressions to forge the latter as an inclusive pathway for individuals and brands. 

ELINA

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A cross-disciplinary marketer who’s spent the past 10 years working at agencies in New York and Stockholm in roles as Account Director, Brand Director, Marketing Strategist, and Social Media Director. She has vast experience in strategic planning and implementation of full-funnel marketing campaigns. She has made her mark with a range of global brands, from early-stage startups to Fortune 500 brands, including Nike, Airbnb, Kin Euphorics, Plenty, by Humankind, and more.  

LIZ

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A multifaceted marketer who boasts a diverse professional background in New York and Luxembourg within fashion, digital media, wholesale, production, and e-commerce for brands such as Tod’s, The Row, The Coveteur, Olivia Palermo Inc., bybabba, and more. She’s specializing in marketing programs within the fields of social media, influencer marketing, experiential marketing, partnerships, and content production for value-driven companies. 

D E C E L E R A T I O N   I S  

 R E B E L L I O N

I N   A  H Y P E R A C T I V E   W O R L D

F O S T E R I N G 

An inviting environment for open, non-judgmental conversations and critical thinking to instill conscious consumerism that feels engaging and accessible. 

P A R T E N E R I N G

With thought-leading organizations and individuals across disciplines to engage a broader audience in sustainability. 

D E V E L O P I N G

Compelling experiences and campaigns for good companies that build communities around conscious consumerism.

CODE OF

NEW NORMAL BUREAU

Unite people and the planet. Listen to learn. Seek the truth. Lead with compassion. Awake curiosity. Gather with intention and inclusion. Understand the framework we are functioning in. Activate beyond social. Support marginalized voices. Practice intentional media consumption. Invest in our mental and emotional state. Be kind.